Food & Technology 2023
The way we "do food" — grow it, manufacture it, plan it, source it, prepare it — has taken giant leaps forward in high-tech directions in recent years, and the pace of FoodTech innovation is only accelerating. Although technology has a long history in food production, the past few decades have seen an quickened pace of innovation and the rise of a set of industry verticals that put technology at the center of their propositions.
“Food & Technology 2023” explores the consumer perspective on FoodTech — scientific and technological innovation in and around food. The report builds on and updates 2019 Hartman research to explore evolving consumer awareness, attitudes, usage, and drivers around a range of food-tech innovations.
Published January 2023 | Report length: 115 pages | U.S. market coverage
- Executive summary
- General report (PowerPoint and PDF)
- Demographic data tables (Excel)
- Primary Quantitative Research: Online national survey October 24 – November 2, 2022, n=2,365 U.S. adults aged 18–76 (MOE ±2.0% at 95% confidence level).
Respondents recruited as a nationally representative sample. Balanced by age, gender, division, income, race / ethnicity, and presence of children to match the 2022 Census Bureau Current Population Survey.
Respondents were randomly assigned to provide feedback on 3 types of technologies, results for each were then weighted back to match the 2022 Census population.
- Primary Qualitative Research: Digital Ethnographies: N=15 participants. Week-long immersive engagement via asynchronous virtual platform.
Follow-up In-depth Interviews, N=9 participants. Hour-long interview focused on delving deeper into responses from the digital ethnography, including perceptions of tech, drivers and barriers to trial and adoption, and home tech usage.
- Methodology
- Executive Summary
- Chapter One: The Landscape of Next-Generation FoodTech
- Chapter Two: Consumer Perspectives on the Future of Food
- Chapter Three: Deep Dive into Next-Generation FoodTech:
- Analysis of FoodTech production methods
- Regenerative Agriculture
- Vertical Agriculture
- Plant-based
- Genetic Engineering/GMOs
- Artificial Intelligence
- Nanotechnology
- Fermentation (Biomass & Precision)
- Cellular Agriculture (Meat, Dairy, Seafood)
- Chapter Four: Tech in the Home
- Chapter Five: Implications and Recommendations
- Chapter Six: Appendix
- Landscape of FoodTech
- Consumer evaluation of technology and novel food production methods
- Consumer concerns about risks and safety in FoodTech
- Ethical consumption and perceived FoodTech benefits
- Perceptions of FoodTech production methods—Regenerative Agriculture, Vertical Agriculture, Plant-based, Genetic Engineering/GMOs, Artificial Intelligence, Nanotechnology, Fermentation (Biomass & Precision), Cellular Agriculture (Meat, Dairy, Seafood)
- Food technology in the home
